The Campaign Flow

The Campaign Flow (LOD Capstone)
The Campaign Flow The Octalysis Hero's Journey — zoom into a phase to reveal the play Practical Propaganda · CAPSTONE · The Multiverse School DISCOVERY WORKSHOP 1 “Why should I care?” Help your audience adopt the cause as their own • Start by answering, for a real person, why this issue matters to • them. Anchor it in a spite issue — something they already feel • strongly about (Fuel Hierarchy) — and back it with evidence. • MODEL: Fuel Hierarchy + Two Ecosystems • OCTALYSIS: Epic Meaning & Calling • Outputs: chosen issue + brain dump + data anchor + structured doc • + an IPA technique mapping with the ABCDEF self-check. • Pull a verifiable figure from data.gov to ground every claim. • Exercises: • 1a Spite Audit (10m) • 1b Brain Dump (15m) • 1c Data Anchor — find your data.gov figure (15m) • 1d AI Sort (20m) • 1e Name Your Techniques — IPA 7 devices + ABCDEF (10m) ONBOARDING WORKSHOP 2 “How do I take part?” Give people the language and a way in • Give newcomers an easy first step. Build personas so you speak to • each group in its own language, then turn a talking point into a • shareable asset with the Scenario pipeline. • MODEL: Persona Stack + Cross-Aisle Reframing • OCTALYSIS: Development & Accomplishment; • Empowerment of Creativity & Feedback • Outputs: stacked persona map (incl. 1 bridger) • + 3 reframed talking points + 1 finished media asset. • Render that asset with Scenario. • Exercises: • 2a Stacked Persona Map (20m) • 2b AI Ingestion & Reframing (30m) • 2c Render a media asset with Scenario (40m) • + Octalysis diagnostic (10m) • Build in a deliberate imperfection to invite engagement; • keep every claim traceable to a Workshop 1 source. SCAFFOLDING WORKSHOP 3 “Give me a reason to return” Build a rhythm people can rely on • Show up consistently. A steady posting cadence, an evergreen • content hopper, timely reactions, and your sock puppet's ongoing • narrative arc give people a reason to come back. • MODEL: Platform Ecosystem • OCTALYSIS: Unpredictability & Curiosity; Loss & Avoidance; • Scarcity & Impatience; Social Influence • Outputs: chosen sock puppet + posting plan • + 1 live deployed asset • Exercises: • 3a Sock Puppet Design (20m) • 3b Content Hopper & Posting Plan (20m) • 3c Deploy Asset #1 (20m) • Before posting: have a deniability + reply-to-hate plan • (stay in-character; lean on the jester's privilege). ENDGAME BEYOND THE WORKSHOPS Your audience carries it forward Self-sustaining distribution • Aim for a point where your audience shares the work for you. • When enough Octalysis drives are genuinely active, momentum • carries itself and you no longer have to push every post. • MODEL: all of them, working together • OCTALYSIS: full stack — White-Hat reason + Black-Hat momentum • Sustainability Rule (4 parts): • 1. Automate the boring stuff (evergreen hopper + scheduling) • so you don't burn out. • 2. Stay topical — react within 24h. • 3. Let your audience steer the next iteration • (engagement → continue, else pivot). • 4. Escalate the stakes gradually (White-Hat hook → layer in • Black-Hat → Loss Avoidance in endgame). • ETHICS — know where you sit: • mis/dis/mal-information (First Draft) — make conscious choices. • This track sits in DISINFORMATION territory: • deliberately deceptive, but factually backed. • Historical precedent & primary sources (further reading): • OSS Simple Sabotage manual · CIA Reading Room. THE FLOW IS RECURSIVE distribute → learn → sharpen the next issue → run it again. Sustained effort over time, not one heroic push. White Hat vs Black Hat • Use both engines on purpose. White Hat (Epic Meaning, Development, • Social Influence) gives people a REASON to engage — it builds trust • and feels good. • Black Hat (Scarcity, Unpredictability, Loss & Avoidance) gives them • URGENCY to act now. Powerful, so use it honestly and sparingly. • You need BOTH. Campaigns that lean only on White Hat often • “feel right but don't spread.” See the Octalysis framework. • Practical Propaganda leans on the Black-Hat engine; • Data Activism leans White-Hat. Know which you're using. The Sustainability Rule • The endgame runs on a maintainable loop, not heroics: • 1. Automate the boring stuff — evergreen hopper + scheduling — • so you don't burn out. • 2. Stay topical — react within 24 hours of a moment. • 3. Let the audience drive the next iteration: • engagement → continue; silence → pivot. • 4. Escalate the stakes gradually: White-Hat hook first, • then layer in Black-Hat, then Loss Avoidance in the endgame. THE TWO ENGINES — zoom in for the rule of thumb EXERCISE · Run the whole campaign · the checklist — zoom into a step STEP 1 · Discovery (W1) Pick a spite issue you care about; brain-dump it; anchor it to one figure from data.gov; name your IPA techniques + run the ABCDEF self-check. STEP 2 · Onboarding (W2) Build your stacked persona map; reframe x3; render one media asset with Scenario; add one deliberate imperfection — keep claims sourced. STEP 3 · Scaffolding (W3) Design your sock puppet; build the posting plan; deploy asset #1 (actually post it); ready a deniability + reply-to-hate plan first. STEP 4 · Endgame Let your audience share it forward. Automate, stay topical, escalate the stakes. Know where you sit: mis/dis/mal-information (First Draft).

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