Build Your One-Pager

Build YOUR One-Pager
Build YOUR One-Pager One page · one number · one ask — a tool you fill in for YOUR issue Data Activism · The Multiverse School Each field is PROMPT + guidance + a WORKED answer — read it, then swap in yours. ONE PAGE · ONE NUMBER · ONE ASK Prepared by a Lincoln Elementary parent · Oct 2024 ◆ WORKED EXAMPLE Lincoln Elementary air quality 2 YOUR HEADLINE Plain, human, no jargon — the kitchen-table sentence. The air outside Lincoln Elementary fails the safe limit. 1 YOUR ONE NUMBER One metric · one source · cited. The stat that makes them stop. 3× over the EPA safe limit — 47 days a year PM2.5, EPA AQS monitor, 2023 3 YOUR ONE CHART One simple visual · readable in 5 seconds · no legend needed. typical bad day 47 worst days 3× over EPA SAFE LIMIT 4 YOUR ONE ASK “[body] does [action] by [date].” Concrete + bounded — one ask. THE ASK The Air District Board requires quarterly emissions reporting from the Ironton plant by Nov 14. ↑ a staffer has ~30 sec & reads bottom-up — so the ASK comes last. You · Lincoln Elementary parents · you@email · (555) 555-0147 1 NUMBER Same number → 3 framings 3× FOR THE OFFICIAL HOW WOULD YOU SAY IT? · LEAD WITH the data — formal, cite the source, name the vote WORKED → “PM2.5 at Lincoln runs 3× the EPA limit 47 days/yr (EPA AQS, 2023). We ask Chair Ruiz’s Board to require quarterly reporting.” THEY NEED “What do you want me to DO?” 3× FOR THE PUBLIC HOW WOULD YOU SAY IT? · LEAD WITH the human story — one shocking number, personal stakes WORKED → “Kids at Lincoln breathe air 3× dirtier than safe — 47 days a year. The plant next door isn’t required to report a thing.” THEY NEED “Why should I care personally?” 3× FOR MEDIA HOW WOULD YOU SAY IT? · LEAD WITH the hook — what’s new, surprising, in conflict WORKED → “47 days a year the air at Lincoln is 3× over the legal limit — and Ironton reports nothing. The Board votes Nov 14.” THEY NEED data + humans + conflict = a story. One page. One number. The SAME 3× in all three framings. Put the ask last (they read bottom-up). Never a second page. Only the emphasis changes. Now do it for YOUR issue — swap the worked answers for yours.

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